Indiegogo launched a variety of thrilling initiatives in 2021 to assist entrepreneurs and creators ship on their guarantees to backers and create campaigns that our neighborhood will love. Whereas Indiegogo has all the time aimed to assist campaigners in hitting their targets and serving to backers, 2021 is the 12 months we actually kicked it up a notch. That’s why we’re dubbing 2021 The 12 months of the Backer – as a result of when entrepreneurs and creators are supported, it helps the complete Indiegogo neighborhood have a greater expertise on our platform. Beneath you’ll see 5 of our prime initiatives this 12 months.
We enhanced Belief and Security Measures with new applications and a Crowdfunding Belief Alliance with GoFundMe
Group and belief are the muse of crowdfunding. And, to be candid, Indiegogo hasn’t all the time lived as much as our backers’ expectations. Matching the ethos of the late 2000s, Indiegogo was based as an open platform the place anybody may elevate cash for nearly something, with little restriction. However “open” is just not what our neighborhood desires. So this 12 months we launched a variety of initiatives that put neighborhood and belief on the coronary heart of every thing we do. We overhauled and expanded our Belief & Security crew with a watch towards the final word objective of with the ability to proactively vet the hundreds of campaigns dwell on our platform on daily basis. We created an Inner Assessment Board to supervise our most impactful Belief choices and be certain that we’re protecting our backer’s pursuits in thoughts always. We launched The Guidepost Program, which can assist us guarantee entrepreneurs solely launch on Indiegogo once they have a viable plan to ship. And, lastly, we partnered with GoFundMe to co-found the Crowdfunding Belief Alliance to share greatest practices and collaborate on security measures. Collectively we’re going to make use of these initiatives to catch small points earlier than they change into huge issues.
We rebooted Go Time, Indiegogo’s official podcast
For years, Indiegogo had a podcast that helped entrepreneurs perceive learn how to construct a neighborhood, elevate funds, talk with backers, and extra, nevertheless it had been a very long time because the in style podcast put out a brand new episode. In 2021, we knew it was time to carry it again. It was, in essence, go time for Go Time, and the official Indiegogo podcast reboot was off with a bang. Our hosts Adeeti Goswami and Stacy Bradford have been giving entrepreneurs hands-on steerage at Indiegogo for years. Adeeti is Indiegogo’s Supervisor of {Hardware} and Design and Stacy is Indiegogo’s Senior {Hardware} Supervisor, and collectively they’ve labored on hundreds of Indiegogo campaigns that raised hundreds of thousands of {dollars} in backer funding. They’ve navigated each kind of marketing campaign to success, and now they’ve introduced their experience to a wider viewers to assist entrepreneurs ship the absolute best expertise to their backers. Via a sequence of frank conversations and unique one-on-one interviews, Adeeti and Stacy speak entrepreneurs by means of what works — and what doesn’t. You’ll be able to hear wherever you discover your favourite podcasts or test it out right here.
We celebrated the 5 12 months anniversary of the International Quick Monitor program
This 12 months marks the five-year anniversary of the International Quick Monitor Program in China, which helps China-based firms debut new merchandise by means of crowdfunding. Because the program’s inception, merchandise from China have raised over $300 million on Indiegogo, and forty campaigns raised not less than $1 million. Lots of Asia’s largest manufacturers have been behind these launches and have used Indiegogo to introduce merchandise, construct communities, and getfeedback from backers within the world market. The International Quick Monitor Program program noticed 40% year-over-year progress in China in 2020, which was no small feat through the COVID-19 pandemic. To commemorate the successes of our program members, we held the Indiegogo 2021 GOGO Innovation Summit & Awards in Shenzhen, the place we heard from thought leaders within the subject and handed out Innovation Awards to the highest campaigns of the 12 months. Midea U-Formed AC took dwelling the award for greatest marketing campaign of the 12 months, Bluetti AC200 received for greatest new marketing campaign, and Amazfit X received for neighborhood favourite. You’ll be able to discover the complete checklist of winners right here.
We used Ideas for Indiegogo to donate to causes that matter to our backer neighborhood
We technically launched Ideas for Indiegogo on the finish of 2020, however in 2021 this system gained sufficient momentum to make a big effect. Ideas for Indiegogo lets you add a tip to any of your Indiegogo contributions. We then donate a portion of these tricks to numerous causes all year long. Every single day on our platform, we witness what backers can accomplish and Ideas for Indiegogo permits us to harness the ability of the Indiegogo neighborhood to assist these in want. In Could, we used Ideas for Indiegogo to make a $17,000 USD donation to Asian People Advancing Justice – Asian Regulation Caucus. In September, we donated a complete of $6,800 USD to One Tree Planted and the American Forest Basis. In November, we donated $4,000 to the American Immigration Council. We additionally donated 100% of the income from our March 15, 2021 publication to Cease AAPI Hate. We’re blown away by what backers like you’ll be able to obtain and stay up for making a giant distinction from donations to this program sooner or later.
We expanded our worldwide footprint by opening up the platform to 11 new international locations
Crowdfunding breaks down borders. It connects backers with entrepreneurs from everywhere in the world to carry new tasks to life. Indiegogo prides itself on being a world platform, which is why we’re all the time increasing our worldwide attain. In September, Indiegogo started to assist much more international locations on our platform. We welcomed entrepreneurs from eleven extra international locations to launch crowdfunding campaigns of their native forex and make our world crowdfunding neighborhood extra vibrant and numerous. Indiegogo now accepts crowdfunding campaigns from Poland, Cyprus, Estonia, Greece, Lithuania, Latvia, Malta, Slovenia, Slovakia, New Zealand, and Mexico. Indiegogo is devoted to its function as a world platform for all creators and entrepreneurs, and in 2021 we had been excited to welcome campaigns from extra locations world wide.
We teamed up with Amazon Launchpad to assist entrepreneurs launch their companies
In 2021 we started working with Amazon Launchpad to assist profitable Indiegogo campaigns change into flourishing small companies. Amazon Launchpad may also help new manufacturers, entrepreneurs, and startups overcome most of the challenges related to launching new merchandise through the use of Amazon Launchpad’s advertising and marketing instruments, ecommerce experience and distinctive advantages to extend visibility of their present merchandise to allow them to focus their consideration on new improvements, growth, and what’s subsequent for his or her enterprise. Launchpad seems for disruptors, innovators and builders with differentiated merchandise or fascinating model tales. Amazon Launchpad is now featured on the Indiegogo Specialists Listing, and directs certified Indiegogo campaigns to fill out a Launchpad software. By teaming up with Indiegogo, Amazon Launchpad can change into the subsequent step within the lifecycle for choose Indiegogo campaigns. You’ll be able to try the Amazon Launchpad Indiegogo assortment right here.
Indiegogo prides itself on being a platform the place backers can have the absolute best expertise and we’re excited that 2021 allowed us to launch initiatives that furthered that objective and made 2021 The 12 months of the Backer. This was a busy 12 months for Indiegogo and we will’t wait to hit the bottom working in 2022 to construct much more options and applications to assist the Indiegogo neighborhood.
WATCH our particular 12 months in Assessment video the place we have a look again on the Prime 10 Crowdfunding Campaigns of 2021, together with just a few honorable mentions. Did your favorites make the checklist?
Wish to see the remainder of our 12 months in Assessment? Have a look again at 2021 and skim in regards to the 12 months’s prime campaigns, what we discovered about crowdfunding in 2021, and our predictions for 2022.
