In March 2022, content material entrepreneurs might produce evergreen workshops, craft tutorials, entertaining movies, St. Patrick’s Day concepts, or pay homage to family-owned companies.
Regardless of the subject, content material advertising ought to assist firms entice, have interaction, and retain clients. Doing that requires creating, publishing, and selling content material.
To assist fill your editorial backlog, listed below are 5 content material advertising concepts for March 2022.
1. Evergreen Workshops
Well-liked tradition has made the colour inexperienced seemingly inseparable from the month of March. It’s Irish heritage month in a number of nations. And it incorporates St. Patrick’s Day, which, in the US at the least, usually consists of consuming inexperienced beer. There are different inexperienced celebrations, too — the town of Chicago dyes the river inexperienced, for instance.
So why not apply the inexperienced theme and launch a number of “evergreen” workshops?
A workshop differs from a standalone video or article in that it usually consists of interplay, sometimes requiring members to turn-in work.
The “evergreen” half describes a workshop that’s obtainable at any time. E-mail automation directs members by means of the workshop, pointing to movies, boards, and actions.
Right here is an instance. Think about a web based music retailer that creates an evergreen workshop for starting guitar. The workshop would possibly embrace:
- A number of video classes,
- PDF sheet music,
- A discussion board,
- A web site for submitting homework,
- E-mail automation to information members.
An evergreen workshop launched in March 2022 might encourage signups yr round. Photograph: Oleg Ivanov.
The idea might work for all types of on-line companies.
- Baggage retailer: “Journey to Asia” workshop.
- Kitchen provide retailer: “Sustainable Cooking” workshop.
- Authorized doc provider: “Employment Tax Filings” workshop.
2. Nationwide Craft Month
How-to content material is among the many handiest. Something that helps shoppers obtain a objective is actually helpful and encourages a way of reciprocity.
So why not acknowledge Nationwide Craft Month with a number of how-to articles or movies?
Listed here are just a few examples on YouTube:
Don’t be afraid to develop the which means of the phrase “craft” to incorporate nearly any how-to subject, equivalent to:
3. Entertain Your Viewers
Fast development within the so-called creator financial system is increasing ecommerce and blurring distinctions between enterprise and leisure.
In March 2022, attempt to create content material that entertains your viewers. It might have interaction prospects and retain clients.
A very good instance is Guitar Salon Worldwide. This Santa Monica, Calif.-based retailer sells classical and flamenco guitars. Its YouTube channel incorporates excellent mini-concerts.
This video under options George Sakellariou taking part in “La Falda Bailante” by Lawrence Lengthy. The guitar within the video and linked from Guitar Salon’s YouTube channel is a 2021 Henner Hagenlocher SP/CSAR priced at $11,000.
Guitar Salon’s content material entertains shoppers, however it additionally helps promote merchandise.
Guitar Salon Worldwide connects entertaining content material to the merchandise it sells.
4. St. Patrick’s Day Celebration Concepts
It’s close to not possible to place collectively a listing of content material advertising concepts for March and never embrace St. Patrick’s Day, occurring yearly on the seventeenth.
No record of March content material advertising concepts could be full with out St. Patrick’s Day. Photograph: Amy Reed.
An attire retailer would possibly create an article for dressing like a leprechaun or a enjoyable occasion outfit. Different examples embrace:
5. Nationwide Mother and Pop Enterprise House owners Day
The time period “mother and pop enterprise” can describe nearly any small, privately-owned firm, together with many ecommerce operations.
Profile your personal “mother and pop enterprise” or a enterprise that impressed you. Photograph: Tim Mossholder.
So why not be somewhat self-serving throughout March 2022? Create content material that celebrates your personal small enterprise or people who impressed it.
Deal with this content material like a profile. Describe what sparked the enterprise. Embrace its ups and downs and plans for the longer term.
