HomeCrowdfunding5 Issues We Discovered About Crowdfunding In 2021

5 Issues We Discovered About Crowdfunding In 2021

2021 left us searching for methods to settle into being perpetually unsettled. Backers across the globe navigated returns to places of work, school rooms, and social lives, and for a lot of, these facets of their lives are completely modified. So how did that have an effect on crowdfunding this yr? What occurred on the Indiegogo platform in 2021? What did backers come collectively to fund and what did their habits collectively point out? We dug into the info to learn the way backers engaged with campaigns and a few clear traits emerged. 

Listed here are a few of our high takeaways from 2021.

Residence merchandise have been 2021’s largest winner

Residence merchandise have been our total most funded class on Indiegogo this yr. Not solely that, however 40% of our high 10 InDemand merchandise of 2021 have been for the house. We had quite a lot of superb house merchandise discover their footing on Indiegogo this yr. Hen Buddy, a sensible chicken feeder that alerts you of avian guests and captures chicken images, raised over $8M USD. BeYou, a reworking chair that means that you can sit in 10 totally different positions, raised $3.7M USD. (Make sure to additionally take a look at 4 suggestions from the BeYou creators on working from house comfortably.) Pepper Cannon, a pepper mill for pepper lovers who actually wish to kick issues up a notch, raised $3M USD. Deeper Community’s Decentralized VPN & Firewall raised $2.7M USD. Mella, the sensible mushroom fruiting chamber, grows connoisseur mushrooms for its customers and raised $550K USD. In 2021, folks spent quite a lot of time at house. The house additionally turned the workplace and the classroom, so it is sensible that backers needed to outfit their areas with the most effective tech to make their environment comfy and handy.

Campaigners relaunched on Indiegogo in an enormous method

This was a yr of many standout relaunches on Indiegogo. We had a ton of Indiegogo cult favourite campaigners coming again to do new launches for the Indiegogo group. SIRUI, maker of modern digital camera lenses and equipment, ran a complete of 5 campaigns in 2021 for its fan favourite digital camera gear. Their most up-to-date marketing campaign is for the 50mm T2.9 1.6x Full-Body Anamorphic Lens. Inexperienced tech firm GoSun launched its tenth Indiegogo marketing campaign this summer season for the GoSun Chillest Photo voltaic Cooler. The group behind the Babymaker eBike, Indiegogo’s most funded marketing campaign of 2020, is at present elevating funds for the Miles Mini electrical skateboard in InDemand. And final month Hyper Merchandise, makers of groundbreaking IT equipment, launched their nineteenth Indiegogo marketing campaign to this point: HyperJuice 245W USB-C Battery Pack & GaN Charger. After constructing a group and discovering a loyal following on Indiegogo, it’s comprehensible that an entrepreneur would wish to return for subsequent launches.

Avid gamers are our most engaged customers

Earlier this yr, Indiegogo enhanced its feedback options to permit for extra engagement on marketing campaign pages. And relating to analyzing which tasks get probably the most feedback, there was a transparent winner: Gaming tasks are inclined to have extra remark actions than different campaigns. The 2 campaigns that acquired probably the most feedback in 2021 have been each gaming consoles: ONEXPLAYER, a handheld gaming console that boasts a 2560 x 1600 decision, and Ayaneo, a AAA gaming system that gives superior efficiency. However these aren’t the one gaming campaigns that bought folks speaking. Queeng got here again to the platform to launch a multi-ethnic deck of playing cards the place women and men are equal. The Ever Ahead Membership is an journey card recreation from BIPOC creators that teaches children social and emotional abilities. Odin is a gaming handheld that generated quite a lot of buzz on and off the Indiegogo platform. To affix the dialog for these or some other recreation, take a look at the tabletop video games and video video games at present dwell on Indiegogo. 

Funding for digital camera gear almost doubled

2021 was a busy yr for content material creators, as evidenced by the uptick in digital camera gear funding on Indiegogo final yr. Funds raised for digital camera gear almost doubled from 2020 to 2021, elevating greater than $12.6M USD total. We solely had a number of extra tasks launch in 2021 as in comparison with 2020, however every undertaking within the digital camera gear class was extra profitable on common than 2020. There have been quite a lot of unbelievable digital camera gear campaigns that discovered a group on Indiegogo in 2021. Gitzo, a tripod and digital camera backpack constructed to outlive the weather, raised $990K. Heart Cam, a webcam that sits in the course of your display screen, raised $1.7M. Lumina 4K Webcam, which helps you look your greatest on each video name, raised $891K. Freewell’s Magnetic VND digital camera filter, which supplies an prolonged vary of publicity values from two to 9 stops utilizing solely two filters, raised $759K. Alice Digicam, an AI digital camera for content material creators that discovered success, raised $191K thanks partly to the Arrow Certification Program serving to the group supply elements amidst a world semiconductor scarcity. Make sure to take a look at extra Indiegogo digital camera gear campaigns

Campaigns have been extra prone to hit their funding objectives this yr

In 2021, campaigns have been 3% extra prone to hit their fundraising objectives than in earlier years. We had some actually monumental blockbuster campaigns this final yr. VAVA Chroma Triple Laser Projector raised a whopping $7.3M USD final yr. Lomi, a countertop gadget that turns waste into compost, raised $7.2M USD. And talking of repeat campaigners, GPD HK has run 14 gaming  campaigns on Indiegogo and their marketing campaign for the GPD WIN3 raised $4.4M USD. However there have been additionally quite a lot of smaller campaigns that had nice years on Indiegogo. Underneath the Umbrella, a queer bookstore in Salt Lake Metropolis, smashed its marketing campaign aim by elevating $54K USD. (You’ll be able to discover the proprietor’s LGBTQIA+ ebook recs right here.) The Black Queer Tarot Deck, which options lovely collage and images of Black queer folks thriving, raised $37K. (Take a look at our interview with the artist.)  Monch Bar, a snack for canine on the go, raised $8K, and you can too take a look at Monch Bar’s 5 suggestions for touring together with your canine. Gown Curls, a viral TikTok headband that provides you curls with out utilizing warmth, raised $17K. (You may as well take a look at this unique interview with the Gown Curls creator.) Massive or small, due to our emphasis on group and our sources for campaigners, Indiegogo is a platform the place any sort of undertaking can discover success.


WATCH our particular Yr in Evaluation video the place we have a look again on the High 10 Crowdfunding Campaigns of 2021, together with a number of honorable mentions. Did your favorites make the listing?

Wish to see the remainder of our Yr in Evaluation? Have a look again at 2021 and examine the yr’s high campaigns, our predictions for 2022, and why we dubbed 2021 the Yr of the Backer.



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