Banque Saudi Fransi (BSF) has efficiently applied the primary section of the Refinitiv Digital Buying and selling (ET) Platform System as a part of its mission to standardise its Overseas Trade (FX) buying and selling operations, alongside the introduction of a brand new cashback bank card providing.
Refinitiv ET FX on-line platform, a London Inventory Trade Group (LSEG) providing, offers an enhanced buyer expertise and a strong suite of options in an effort to ship efficiencies for the financial institution by improved automation and quicker transaction execution and hedging; while additionally streamlining threat administration.
The discharge, which is a part of BSF’s strategic initiatives is a crucial transfer that may improve, automate and standardize the financial institution’s Overseas Trade (FX) buying and selling operations, and shall be rolled out to prospects regularly to enhance the digital banking expertise.
The addition of this agile automated answer will add a aggressive benefit to Banque Saudi Fransi whereas decreasing operational threat. The financial institution’s purchasers will now be able to coping with any obtainable foreign money pair in real-time, 24 hours a day, for any worth date as much as Spot Date as per market requirements.
Talking on the automation of its buying and selling providers, the financial institution’s Head of Treasury Zuhair Mardam mentioned: “As banks deal with bettering returns on capital and assembly new regulatory obligations, the treasury occupies a singular place on the very centre of a financial institution’s operations and its income stream.
“Automating FX Buying and selling a part of the enterprise implies that we will handle FX treasury buying and selling operations with excessive ranges of effectivity and compliance, but nonetheless handle threat successfully. Finally it will present a superb buyer expertise and can assist us develop our market share.”
BSF’s Chief Operations Officer Thamer Yousef added: “We’re on a journey in the direction of remodeling and digitising our enterprise by bringing in additional modern agile providers which have a aggressive benefit, to be sure that we prolong our enterprise capabilities to supply one of the best expertise for all our prospects. Treasury falls within the coronary heart of this key initiative.”
While securing its initiatives, the financial institution has additionally launched its first cashback bank card by the formation of a current partnership with Mastercard. The providing will present prospects with the chance to select and select the options they need to entry to enhance their life-style and preferences.
Banque Saudi Fransi Life-style Credit score Card will present its shoppers with a complete of eight cashback classes that are all geared toward enhancing the cardholder’s life-style with prompt cashback. The cardboard’s digitised function goals to additional improve buyer expertise by personalising the cashback classes.
“The launch of BSF Life-style Credit score Card is one other step in the direction of being essentially the most trendy, modern, client-centric financial institution within the area. By placing our purchasers’ wants first, we had been in a position to design this distinctive product, which is first of its variety within the area, and we’re assured that it’ll provide our purchasers a seamless customizable expertise with the brand new know-how getting used,” mentioned Mohammed Alsheikh, Head of Private Banking Group, BSF.
“Presently, underneath 15 per cent of the bankable inhabitants in Saudi Arabia use cashback bank cards and we’re continuously monitoring the altering habits and desires of our purchasers on a month-to-month foundation. Outfitted with such working information, we produced a versatile cashback bank card with eight totally different classes which are customisable and that caters to the altering wants of our purchasers. You will need to point out our life-style classes to stress their range: Eating and Eating places, Grocery and Supermarkets, Journey, Hospitals and Pharmacies, Training, Residence and Furnishings, Automotive Companies and Upkeep, E-commerce and On-line Purchasing” he added.
“Speedy digitisation has influenced buyer belief and engagement with each non-traditional and conventional monetary gamers. Shoppers’ expectations of economic providers have shifted by their experiences, providing velocity, decrease prices, and personalization. Our partnership with Banque Saudi Fransi anticipated shopper calls for to supply a related product with precious options that cater to their wants and life-style – the area’s first customizable cashback bank card within the area,” mentioned J.Okay. Khalil, Nation Supervisor, Saudi Arabia, Bahrain and Levant, Mastercard.