Kantar Group is a London-based analytics and model consulting firm. Its annual “Most Beneficial World Manufacturers,” launched in 2006, is a must-read for business members. The listing accommodates 100 manufacturers based mostly on their underlying monetary information and Kantar’s analysis with 170,000 customers in roughly 50 international locations.
Amazon maintained its place in 2021 for the third straight yr because the world’s Most worthy model, rising by 64% to $684 billion in model worth. It turned the primary half a trillion-dollar model, alongside Apple, at quantity two, valued at $612 billion.
Tech Manufacturers Rule
All of 2020’s high 10 Most worthy manufacturers returned to the highest tier in 2021 — with some fluctuation. Google handed Microsoft to reclaim the quantity three rating, behind Apple at quantity two.
Know-how-driven manufacturers account for greater than half of the worth within the high 100. Main social networking, electronics, and enterprise providers manufacturers resembling Fb, Apple, and Microsoft, in addition to tech-enabled retailers Amazon and Pinduoduo, are included on this determine.
Tesla is the quickest rising model and probably the most worthwhile automobile model, rising its worth in 2021 by 275% to $43 billion, roughly doubled. Others embody Chinese language manufacturers Moutai, Meituan, TikTok, and Pinduoduo.
Newcomers
This yr’s high 100 consists of 13 newcomers, led by Nvidia, a pc {hardware} agency, which ranks twelfth within the 2021 rankings as the highest new entrant.
Sector Traits
The model worth of many world sectors is accelerating, though know-how manufacturers are the expansion leaders.
Retail
The retail class consists of drug, electrical, do-it-yourself, and residential furnishings, in addition to distributors for grocery and department shops. Roughly 80% of Amazon’s gross sales are from retail, which is why it seems in that classification.
