On Thursday, iconic brick-and-mortar online game retailer GameStop introduced a partnership with layer-2 nonfungible tokens, or NFTs, Ethereum (ETH) scaling resolution Immutable X to develop GameStop’s upcoming NFT market. GameStop will make the most of Immutable’s know-how for buying and selling and minting NFTs.
We’re thrilled to announce that @Immutable is taking one other leap ahead within the gaming & blockchain business by partnering w/ @GameStop to energy their NFT Market: https://t.co/Tase31CBt3
Proceed for extra… pic.twitter.com/8v6Titg3kq
— Immutable | $IMX (@Immutable) February 3, 2022
Immutable builders declare that the brand new NFT market might be 100% carbon impartial with no gasoline charges. As well as, each Immutable and GameStop will launch a $100 million grant program denominated in IMX tokens for NFT content material creators and tech builders. Though GameStop will obtain the rights to as much as $150 million IMX tokens upon conducting sure enterprise milestones.
On the time of publication, the grant is barely obtainable to company entities and decentralized autonomous organizations growing video video games, Web3, metaverse, IT companies and digital manufacturers. The month prior, GameStop entered the NFT area by saying the hiring of over 20 new workers and teasing two upcoming partnerships with blockchain companies for NFT sport growth.
On social media, customers appeared lower than happy with the event, with @LouiePikmin2 writing:
“Wow, you guys will actually do something to remain in enterprise, together with investing closely right into a fad.”
In context, GameStop had dropped over 70% since all-time highs final January, when it was the goal of a Reddit-fueled short-squeeze. The decay of its inventory momentum has created a group of less-than-happy buyers.
As well as, customers seem like disgruntled that Loopring, an ETH token venture designed for powering decentralized cryptocurrency exchanges, was not included within the announcement regardless of prior negotiations with GameStop. Nonetheless, in a Securities and Change Fee submitting the identical day, GameStop disclosed that Loopring continues to be concerned within the NFT market, with the corporate stating:
“GameStop is not going to combine any blockchain protocol aside from Ethereum Layer 1 and Loopring into their NFT market with out first having built-in Immutable.”