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Google Analytics 4 Transition Guidelines

2022 is the 12 months to modify to Google Analytics 4 from Common Analytics, the present model for many customers.

That is my third submit addressing GA4. The primary was an introduction to the platform. The second supplied techniques for getting began, operating GA4 alongside Common Analytics.

On this submit, I’ll present a guidelines to make sure a easy transition in order that nothing is left behind.

Google Analytics 4 Transition Guidelines

  • Examine complete periods. Guarantee session counts align between UA and GA4.
  • Examine periods by medium. Guarantee channel attribution aligns on UA and GA4.
  • Examine engaged periods in GA4 versus bounce price in UA. Be certain that the metrics are shut.
  • Affirm Occasions between UA and GA4. Be certain that none had been forgotten within the transition.
  • Examine complete conversions for UA and GA4. Affirm all conversions in UA had been arrange in GA4 and are reporting accurately.
  • Affirm customized dimensions and metrics in UA had been created in GA4 and are populating.
  • Test Google Adverts integration in GA4 if it was performed in UA.
  • Test Google Search Console integration in GA4 if it was performed in UA.
  • For ecommerce, examine transactions and income between UA and GA general and by product title, SKU, and class. Additionally, examine transactions and income by any customized dimension in UA.

To help, I’ve created a Knowledge Studio report to hook up with your UA view and GA4 property and examine the 2. The report additionally consists of directions for accessing each knowledge sources.

The report will seemingly evolve with new options in Google Analytics 4. I intend to repeatedly enhance it so customers can transition easily.

Screenshot of author's Data Studio report

The writer’s Knowledge Studio report connects a UA view and GA4 property. It additionally consists of directions for easy methods to entry each knowledge sources.



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