The REAL numbers behind Selena Soo’s Wealthy Life

Inform me how this sounds: 

• Dwelling in sunny Puerto Rico, swimming within the ocean within the afternoons
• Operating your personal enterprise that emphasizes your strengths and offers you the liberty to work the way you need 
• Not having to do the dishes
• Having a boutique closet
• Preserving your life easy with few private obligations and tasks

… and having sufficient monetary safety to make it occur.

I’m so excited for this put up. Why? As a result of we’re going to take a deep have a look at my buddy Selena Soo’s Wealthy Life. Selena is a publicity and advertising and marketing strategist working a 7-figure enterprise from Puerto Rico, and he or she shared REAL numbers with us and tells tales about what dwelling a Wealthy Life means for her.

First, let’s have a look at considered one of Selena’s two main Cash Dials: comfort. 

I like spending my cash on comfort. I’ve turned this Cash Dial all the way in which up — I wish to streamline and scale back stress in a number of areas of my life. 

Selena has related targets. 

Her condominium in San Juan is steps away from her favourite eating places and different metropolis conveniences. The grocery store, dry cleaner, gymnasium, and pool are all inside her condominium advanced. She doesn’t want a automotive and all of the bills that come together with one. 

Selena additionally saves time by assembly along with her private coach by way of Zoom 5 instances per week. Wait — Zoom exercises? Sure. 

Selena says, “I don’t need to journey to the gymnasium, get settled, do my exercise, after which come again residence. That would simply develop into a two-hour factor. As an alternative, I can simply flip open the pc, do a 30-minute session, and be accomplished.”

I like how Selena handles garments — she actually leans into comfort. “Once I lived in New York Metropolis, I’d have a part-time private assistant (who labored full-time in style) go to the division retailer one hour earlier than me to seek out garments and one of the best becoming room, so after I arrived I used to be not losing any time.” Sure! Even now in Puerto Rico, she has assistants place orders and deal with returns. 

Now, some actual numbers: 

• “I used to drop $700 and not using a second thought at Bloomingdale’s.”
• In NYC, Selena lived a block and a half from a pattern sale showroom, so she purchased discounted clothes from Hire the Runway, Alice and Olivia, and so on. “Attire that had been $1,000 had been on sale for $200.”
• “I pay a stylist $300 a couple of instances per 12 months to seek out garments on-line for me.”
• She paid $75/hour to have somebody manage her closet in order that she had a system and the closet regarded good. “It brings me pleasure to have such a colourful and classy walk-in closet. It feels prefer it’s out of ‘Intercourse and the Metropolis.’” 

One other massive space of comfort for Selena is meals. When she lived in New York Metropolis, she spent $1,000+ per week on meals. She typically ate out — in NYC, she might simply spend $100 on dinner. In Puerto Rico, it’s $30–40. 

In NYC, she had a private chef who value $360/week plus the price of groceries. She additionally has a private chef in Puerto Rico. Listed here are a number of the meals her chef has ready for her: 

• Curried pumpkin soup with coconut milk
• Shrimp, avocado, and dragon fruit salad with cilantro French dressing
• Caprese salad with strawberries, radish, and basil
• Sauteed purple okra with cashews and garlic
• Salmon fillet with shallot, butter, and lemon
• Beet and goat cheese salad

Selena mentioned two issues that I like: “I don’t have to organize meals. It simply sort of exhibits up” and “I’m normally consuming out, getting Uber Eats delivered, or consuming from a container ready by my chef, so I virtually by no means do dishes.” 

Sure! I like seeing my college students construct their companies and stay their Wealthy Lives.

Selena Soo’s self-improvement Cash Dial

Selena spends extra on self-improvement than most individuals could be comfy with. She doesn’t care what different folks suppose. She spends on what’s vital to her — and her enterprise success permits her to do it.

Right here’s why I adore it: Specializing in bettering herself is what helped Selena begin and develop her enterprise (extra on that later). However as her enterprise grew, specializing in self-improvement and self-care has helped Selena take care of the stresses of working a multimillion-dollar enterprise with over a dozen staff members and several other hundred college students and shoppers per 12 months. 

OK, let’s have a look at a number of the particular methods Selena has turned up her self-improvement Cash Dial, together with her actual numbers.

Private care

I’ve impeccable eyebrows, Selena has impeccable eyelashes. This 12 months Selena spent $4K on lash extensions and Glamnetic magnetic lashes. She additionally will get blowouts for her hair twice a month. As a extremely seen entrepreneur and “a single girl on the lookout for love,” Selena says her look is vital to her for each private and enterprise causes. 

Right here’s one other: “I get my finest enterprise concepts on the spa or on the therapeutic massage desk. It places me in a relaxed state. It’s actually vital for my enterprise and private well-being, and I prioritize it,” Selena says. She has a $99/month spa membership, and in addition spends $150 on 90-minute massages at residence. The spa features a saltwater floatarium, rain bathe hallway, and steam room that Selena has limitless entry to.

Relationship help

A number of years in the past, Selena was in a horrible, emotionally abusive relationship. I encourage you to examine it right here. I learn this story earlier than Selena printed it — it’s highly effective and vital. 

That’s a part of the explanation Selena invests a lot in relationship help. She’s centered on breaking previous patterns and confronting relationship fears. 

After she printed her article, she went down an Instagram rabbit gap and found that some of the prestigious matchmakers costs as much as $300,000 per 12 months for a world search. She did NOT do this. 

Listed here are a number of the methods she DOES spend: 

• She signed up for a six-month group program with relationship coach Sami Wunder (who was considered one of her PR company shoppers) for $6,000, in addition to one other program of hers for $2,000. 
• She discovered an area matchmaker for $12,500, who offers 6–8 matches.
• She pays for relationship apps like Hinge and Bumble.
• She has an govt coach, Jen Mac, who she talks with about quite a lot of enterprise and private points, together with relationships, codependency, and intimacy fears. This prices over $20,000 per 12 months.
• She has a therapist and pays 60 euros per session.

Which will sound like quite a bit, however Selena says, “I’ve spent thousands and thousands of {dollars} on my enterprise through the years. For me, the one factor in my life I don’t have is the connection I need. That’s an even bigger precedence to me proper now than rising my enterprise — and I’m keen to spend cash on it.” 

“I’ve spent greater than $36,000 on a enterprise mastermind, together with journey and lodging, however I didn’t get a lot out of it. I noticed this 12 months that I must take dangers and present up in a giant technique to create the connection I need, even when my investments don’t repay.” 

I like her philosophy about spending cash on issues that finally didn’t work: “In enterprise and life, you make investments based mostly on the place you’re on the time and your hopes and goals, and typically it doesn’t work out. That’s okay.” 

Selena additionally talks with a psychic on a month-to-month foundation to get her opinion on issues like how a launch goes to go, who to rent, and so on. She offers consultations along with her psychic as items to mates. She additionally has an power healer to assist work out the bodily features of emotional therapeutic. She spends round $2K/12 months on these providers. 

After seeing these numbers, what are you pondering? I wager a few of you’re pondering that these numbers are “loopy” or “ridiculous.” And you could be proper — for you! 

What I like about Selena is that she is aware of what’s vital to her and what she will be able to afford — after which she spends cash on it. 

“I select to stay the place different folks trip”

Selena runs a 7-figure publicity and advertising and marketing schooling firm from sunny Puerto Rico. “I select to stay the place different folks trip,” she says. “I’ve town … however I even have the rainforest and the seashore.”

I wish to share with you three tales that illustrate her Wealthy Life. 

Befriending the chef

Selena and her finest buddy have a favourite Japanese restaurant in Puerto Rico. However there are solely six tables and a small bar space, so it’s very tough to get a reservation there. For the reason that restaurant is so in demand, they hardly ever reply the cellphone and you can not e-book on-line.

One night time Selena observed there have been some seats open on the bar. She requested if she might sit there, however was advised these spots had been solely accessible for mates of the chef. “I must develop into mates with the chef,” Selena determined. 

The following time Selena acquired a reservation, she and her buddy requested the waitress to carry over the chef. They advised him how a lot they beloved the meals, how appreciative they had been of this hidden gem, and subsequent factor they knew he despatched out some particular sushi that wasn’t on the menu for them to attempt.

After a pair extra visits and conversations with the chef, Selena and her buddy are actually on the VIP record. They’re assured a spot each time they arrive by, and have a standing reservation at this stylish sushi spot each two weeks.

World-class salsa classes

Selena identifies as a former workaholic. A part of her resolution to maneuver to Puerto Rico was to undertake a slower tempo of life and revel in life to its fullest.

“Earlier than I moved to Puerto Rico, I used to be in fixed hustle mode. I used to be all the time working and felt disconnected from my physique. I needed to seek out methods to reconnect with myself and decelerate.”

One of many issues Selena did was study salsa. 

“I take personal salsa dance courses and my teacher is a four-time world champion. She’s arguably one of the best salsa dancer on this planet.”

Manifesting a birthday lodge

Selena says, “It was on my psychological imaginative and prescient board to manifest a free keep at O:LV Resort, an excellent cool boutique lodge that has been known as ‘the sexiest lodge within the Caribbean.’” 

“Loisse [the owner] was an acquaintance and despatched me a Fb message a few weeks earlier than my birthday that mentioned, ‘Hello Selena! How are you? I’m deciding on a couple of individuals who can affect others. Would you want to remain at O:LV or spend the day as you would like and put up about it?’ I used to be an instantaneous sure!” Selena and her buddy even did a photograph shoot on the lodge.

I adore it. Selena is aware of what she needs and is designing a Wealthy Life that’s tailor-made for her. 

How about you? In the event you might stay anyplace or have experiences like this, what would you select?

From a $42k/12 months nonprofit dream job to multi-7-figure enterprise

Selena’s Wealthy Life is made doable by her multi-7-figure publicity and advertising and marketing enterprise, which she runs from her small condominium in Puerto Rico. 

In relation to her residence surroundings, Selena values simplicity and ease. Her 670-square-foot one-bedroom condominium is good for her. “In a smaller area, I’ve much less to brighten, handle, and clear.”

Selena is really dwelling her Wealthy Life.

But it surely wasn’t all the time that means.

In her mid-20s, Selena had her dream job working at a nonprofit in New York Metropolis. However she wasn’t glad — she was uninterested in the lengthy hours and low pay. So she went to enterprise faculty at NYU. 

Throughout grad faculty, Selena began to determine how she might construct a enterprise round her personal strengths. She had began to comply with a number of folks on-line — Marie Forleo, Danielle LaPorte, and extra (together with me) — and began to see one thing…

Selena describes herself as naturally introverted, and even shy at instances. However she’s an excellent connector. She began sending easy, private emails to the folks she was following on-line and introducing them to others.

This straightforward act — an introvert reaching out by e-mail — ultimately helped Selena develop her personal publicity and advertising and marketing firm. She constructed her enterprise round her strengths as a connector. 

Right here’s what she says: “I’m extra comfy behind the scenes, like after I’m teaching, consulting, strategizing, and main my staff, versus all the time being public dealing with. So though I’m a publicity skilled, I actually solely do publicity yearly round my launch. I’m not doing interviews 12 months spherical or flying out to talk on phases. I make a giant bang yearly after which I retreat again into my shell. That’s a part of my Wealthy Life.” 

Sure! I adore it. Selena is aware of herself and is aware of what she likes and doesn’t like … and he or she constructed her enterprise round how she works finest. She hires folks to assist her in areas that she’s not as robust in. It’s a enterprise completely suited to serving to her stay her Wealthy Life.

“I’m taking a month-long journey to Southeast Asia … and my enterprise will preserve working”

Right here’s the query I ask on the high of the Earnable product web page: What in the event you might begin a enterprise that pays you to stay the life you’ve all the time needed?

Selena has used my materials to assist her begin and develop her enterprise and stay her Wealthy Life. 

She has so many tales of the advantages of working her personal firm that I might preserve telling them for days. Right here’s one which has but to be totally written.

June 2022 would be the ten-year anniversary of her enterprise. Ten years! Congratulations, Selena! 

Selena may also flip 40 in July, so she is taking November off of labor to journey to Southeast Asia along with her finest buddy, Heidi. They’re going to Hong Kong and Thailand to stay it up. 

“I had needed to attend to do these sorts of issues till I had discovered my companion,” she mentioned. However she selected to stay her Wealthy Life now fairly than wait. 

Operating her personal enterprise is what permits her to do this. 

Selena says, “I’m the face of the enterprise, however I additionally produce other senior leaders and coaches, so the enterprise can run for a month with out me. The opposite coaches can run the group calls.”

“A part of my Wealthy Life is that I don’t should be the focus. I like lifting different folks up, and I like spreading tasks so not all the weight is on me.”

I like this. Selena is displaying how working your personal enterprise may also help you reside the lifetime of your goals, your Wealthy Life. It could possibly mean you can take month-long holidays and know that your small business will run with out you.

*    *    * 

Ten years in the past, Selena was simply getting began along with her enterprise. She was in the identical place many individuals are, questioning whether or not to remain in a job they don’t like, change jobs and even careers, or begin their very own enterprise. 

So I needed to share her story for instance of what’s doable whenever you take the leap and begin your personal enterprise. If you wish to study extra about Earnable, my program that exhibits you begin and develop your personal enterprise, click on right here.