Tub & Physique Works launched its first-ever Black Historical past Month Assortment, introducing customers to quite a lot of restricted version hand soaps, physique sprays, lotions, and candles. However whereas the retail retailer is desiring to encourage and uplift the Black neighborhood, Twitter customers exploded the platform with doubts.
Though the featured merchandise are a no brainer for the model, the packaging designs had been created with the thought of honoring Black historical past. In response to William Bernard, vp of design, the gathering pays tribute to the normal artwork of the handmade African mud material.
“To me, it superbly bridges our wealthy historical past with a vivid future by vibrant colours and inspirational messages,” Bernard stated, in line with Stylecaster. “I additionally assume it’s significant {that a} group of Black associates, leaders, and companions from Tub & Physique Works had been part of the creation, permitting our collective expression to come back to life.”
Along with honoring Black Historical past Month, Tub & Physique Works donated $500,000 to the Columbus and Nationwide City Leagues. Ronak Fields, AVP of neighborhood relations and Tub & Physique Works Basis, acknowledged, “These funds will help underserved communities with workforce growth and financial empowerment packages all through America. I’m grateful for the chance to work at Tub & Physique Works and side-by-side with passionate associates who’re dedicated to uplifting our neighbors.”
Nevertheless, social media customers are difficult the Black Historical past Month assortment, claiming it blatantly disrespects African tradition from the packaging designs to the model’s featured watermelon-scented candles.
not tub and physique works slapping “african prints and patterns” on merchandise that exist already and being like “yay have a good time black historical past month!!!” pic.twitter.com/51rrRbvaiF
— noir (@KickThatHoe) January 31, 2022
That Kente packaging at Tub + Physique Works isn’t humorous however it’s as a result of it was in collab with the Nat. City League — And that’s very consultant of the time that these previous guard Black orgs be on lolol They like + are glad with a veryyyy particular type of “illustration” pic.twitter.com/jH3pm6zRTn
— Shelby Ivey Christie (@bronze_bombSHEL) February 1, 2022
DO NOT SUPPORT BATH AND BODY WORKS WHY IS THERE A WATERMELON SCENTED CANDLE FRONT AND CENTER!??? pic.twitter.com/f7iADR9FZg
— Princess Tiana (@ms_tiananicole) February 1, 2022
Calling tub and physique works to the entrance. Placing kente material on candles with the SAME SCENT. LMBO. And all these different firms too. This what yall appear like. pic.twitter.com/I1JxUZlEny
— brandi (@itsme_duhhhh) February 2, 2022
