HomeEntrepreneurWendy's Takes Hit at McDonald's With 2 New Menu Objects

Wendy’s Takes Hit at McDonald’s With 2 New Menu Objects

The seemingly endless hen sandwich wars are removed from over in relation to quick and fast-casual chains, with many leaping to innovate their choices with completely different variations of spice and meatless “hen” choices.

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Followers hailed Wendy’s when it introduced again spicy hen nuggets, a long-loved menu merchandise derived from the model’s well-known Spicy Rooster Sandwich.

However now one of many OG hen sandwich chains is upping its recreation with its latest menu drop — the Scorching Honey Rooster Sandwich and its breakfast variation, the Scorching Honey Rooster Biscuit.

“Others might do hen sandwiches, however at Wendy’s we really craft hen sandwiches with taste,” Carl Loredo, chief advertising and marketing officer for The Wendy’s Firm stated. “Because the Queen of Spice, we’re always on the lookout for new methods to improve our already well-known spicy hen sandwich, and our gifted culinary staff knew we might deliver the Scorching Honey development to the desk in a approach nobody else might.”

Associated: KFC is Bringing Again a Menu Merchandise That Offered Out in 5 Hours Throughout Its Preliminary Debut

The brand new sandwiches shall be a combo of honey and habanero, giving a candy and spicy kick to the beloved hen sandwich whether or not it’s early within the morning or late at evening.

The common variation will characteristic all-white meat hen breast topped with Pepper Jack cheese, Applewood bacon, pickle chips and, after all, sizzling honey, on a toasted bun.

The breakfast biscuit will characteristic all-white meat breakfast hen fillet topped with the identical sizzling honey and served on a buttermilk biscuit.

Prospects may even be capable of buy a sizzling honey dip cup in the event that they need to make issues slightly candy and spicy in their very own approach.

The Scorching Honey Rooster Sandwich will go for $5.99, the Scorching Honey Rooster Biscuit for $3.19, and each shall be accessible nationwide beginning February 8.

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The chain additionally got here straight for McDonald’s jugular by jabbing the chain over its sandwiches.

“The Scorching Honey Duo brings the warmth, and the candy, to provide our followers mouthwatering, all-day hen sandwiches which are something however McBland,” Lordeo added.


In fact this isn’t the primary time the 2 have duked it out, although it’s normally over social media.

Final month, Wendy’s hosted its annual “Roast Day,” the place the chain roasts different corporations and other people over Twitter.

When the Jack within the Field Twitter account requested to be roasted, Wendy’s responded with “By some means not the worst clown primarily based quick meals restaurant.”


Wendy’s was up round 4% 12 months over 12 months as of late Thursday afternoon.

Associated: Wendy’s is Reformulating Their French Fries



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